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Fireheart Family Events

Fireheart University of Arizona Wildcats Halftime Game

2019 HoopHall West Tournament

Why Fireheart basketball school?

Develop your basketball skills through our “CHAMPS” philosophy…

C Character

Demonstrating through actions high moral values, honest acts, and noble behavior

H Heart

Having a love for the game, desire to make teammates better, and the will to compete no matter the challenge, obstacle, or odds.

A Attitude

Having a growth mindset, optimistic approach, and high energy at all times.

M Meticulousness

Demonstrating precision and focusing on details when you practice and play.

P Perseverance

Working with a relentless pursuit of your goals over time and having grit.

S Strengthen

Always improving and trying to get better in all areas of your life - mind, body, skills, experience, team.

what parents and players are saying


“Coach Jackson coached my son, Brandon Burnett, in middle school. During that time their team won the league championship. Myself and my husband really appreciated Coach Jackson because what we saw was a coach that really was vested in the boys. Not only was he vested in the boys, Coach Jackson taught them how to work hard  and provided them with life skills that Brandon could learn from and continue to use as he continued to grow into a young man. It was more than just basketball to Coach Jackson. Brandon went on to play high school basketball also Division-1 college basketball at Indiana State. Brandon has had many coaches throughout his career of basketball and the one coach that he still speaks of and has much respect for is Coach Jackson.

We as Brandon’s parents often say that it would have been nice to have a coach of Coach Jackson’s magnitude throughout his career. Coach Jackson was not just a great coach he also showed the boys values, lessons, teamwork, and taught them that hard work pays off.” 

Toni Burnett

(mother of Indiana State and Tucson area basketball player Brandon Burnett)

“As a parent, thank you so much for offering such a wonderful service to working mothers. You’re a great coach and I deeply value the time we’ve spent together and the progress you’ve helped me make in my life (as a parent). I wouldn’t be this far along in my goals or have this much courage to push forward without your support.”

Fireheart parent

This basketball program is top notch! Not only are they (the coaches) teaching the basic fundamentals of the sport, but also teaching my children to be respectful, responsible, and team-oriented. Coach Jackson puts his heart and passion into making sure all the kids work hard, challenge themselves, learn from the coaches/players, and have fun. My son and daughter have both been a part of this great organization since it first started, and I think it’s been a great experience for our entire family. Go FireHeart!”

Becca Grappin

(former college basketball player and FireHeart parent)

“Coach Jackson took his love and passion for the game of basketball and instilled it in me. He taught me the simple strategy and skillful fundamentals of the game, which lead me to great success on the court. He wasn’t just a coach for basketball- he was one for life as well. He stressed the importance of discipline, hard work, successes and failures, and how all are intertwined into not just wins and losses but developing who you are as a person. Whether it’s on the court or off, Coach Jackson will hold you accountable, responsible to not just yourself but your team. Coach Jackson is also always there to help/assist you along the way. He truly wants you to succeed in a game that’s bigger than basketball- the game of life. I highly recommend Coach Jackson to anyone dedicated to transforming into the best they can be, not just on the court, but off the court as well.” 

Dr. Megan Placencia

(Physical therapist and former Arizona all-state player and college basketball player)


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